About David

Funny enough, my dad, who's recently retired, is an auto body technician. Now to say technician is an understatement because he's truly a craftsman. 

And something that always bugged me was that he wouldn't take on any employees and that he hated his job. 

He is so good at what he does and yet he never bridged the gap from having excellence in that place to using that gift and those skills to teach and train and help and empower other people to rise up to his level of excellence. 

Now I understand the frustration that comes with working with people and trying to get them to adopt your methods and methodologies, but ultimately your principles. 

And I always wanted my dad to be happy about work and to just walk through life with joy and peace.

And so that's one of the things that led me to working with contractors was to help ease their burden and help them see the opportunity that lies before them as entrepreneurs, as technicians who have a desire to make the transition to CEO. 

I started building websites for contractors and that was fine and well. 

I transitioned into generating leads for contractors because I wanted my clients to recognize the value that I brought to the table. 

After getting into lead generation, I saw that there were many more problems that contractors had. 

Very much along the lines of handling those leads, nurturing those leads, converting those leads into customers, and then managing fulfillment and reputation and all these other things that come with an increase in revenue and sales. 

This is what made me realize that contractors needed more than just more leads. 

They needed partnership. 

They needed someone in their corner to help them handle the downstream realities of growing their business. 

Now since I started partnering with contractors, I have been able to see just how powerful it is to provide that extra level of support, coaching, consultation, strategy, and team building. 

This drives the passion that I have in the home improvement contractor market. 

Seeing the transformation in my partners, going from we have a vision, we're not sure how to get there, to our vision is clear, the plan is created and success is a matter of time. 

Being able to help them clarify every step as they keep going and letting them know that all that matters is the six inches in front of them and we're gonna keep going and retargeting until we reach that goal that we have set. 

It's so easy to stay motivated and to stay on task and to continue to help them grow because I know what impact it's having on their life with their families and their finances and their freedom.

I wouldn't be the success that I am without the mentors that took me under their wings, without the support that I've gotten from what are seemingly random people throughout my life. 

Even from a very young age, I started building websites when I was 14, and thanks to my mom, I got connected to a program in my high school where I was able to become the webmaster of the high school website. 

There were two pivotal people in this space that had a positive influence on me. 

One was Mr. Silva. He was the teacher and coordinator of that program, and the other was Andre Furtado. 

He was the webmaster of the website at that time. Andre's a Brazilian immigrant, and he is a brilliant IT professional. 

I've watched this guy climb the corporate ladder in different organizations year after year and am always impressed by his technical ability and his ability to handle people. 

Andre taught me so much, not just about the technical side of the business and how to do the things that I have learned to do now, but how to think about these problems, how to critically solve these problems, and how to deal with the people that are having the problems. 

Thanks to Andre and the desire to pay it forward, I have taken on the same responsibility and privilege of mentoring many people that have come across my path in the entrepreneurship space and the digital marketing space. 

I was blessed extensively by receiving that love and energy and time from my mentors and I have the desire to do the same thing for others. 

Now, in terms of marketing, I've had many breakthroughs over the years. 

One of the things that stands out the most is the understanding that principles drive all strategies and tactics. 

If you don't have a connection with the principles that drive decision making and desire, then your tactics and strategies are always going to lack potency and clarity. 

When I realized that the trite saying of people do business with those they know, like, and trust was of imminent importance and value in everything that we did in the marketing space. 

It flipped the switch in my mind to cultivate knowledge, likability, and trustworthiness in all marketing efforts. 

That's how the PIGS process and the Little Timmy strategy all came to life, was understanding the principles that drive business relationships and consumer activity. 

Now, the business journey has been a long one. 

I've been in this space for over 20 years already and I've learned a lot of lessons, especially in going from being a selfish child to a man of God. 

And that is, I need to be concerned with doing well and serving my community and I get to let God decide what the fruits of that labor are going to be. 

I used to be obsessed with results and what's in it for me. 

This did two things. First of all, it created short-sighted actions on my part, ultimately driven by selfishness. 

But another thing it did was it opened my eyes to how other people see the world and allowed me to understand that if I want anything from them, I need to show them what's in it for them. 

Now, I know at this point that all abundance, all reward comes from God and I don't have to worry about not getting my fair share because God gives me more than I deserve every day. 

My true reward is in eternity - the fruits of my labor here are just momentary pleasures. I try my best not to fuss over them.

So, here's what I want to see happen in the contractor industry, especially from a marketing perspective. 

The whole industry needs to move away from just constantly shilling and needs to step into providing value through authenticity. 

Letting people in on what they've learned through years of experience in their market and why it matters. 

So many contractors work in this space and there are real consequences to what their competitors are doing and what they're doing. 

There is a potential for real impact in your community so that every deck that's built is safe. 

Every crawl space that's encapsulated is healthy. Every addition that's put on a home is structurally sound and built to a standard of excellence that Daniel of the Scriptures would applaud. 

A roof is there for a specific purpose. It's not just to look good at first glance, but it's to protect the home from the elements. 

If that's not done properly, people suffer. 

If it's done well, people have peace of mind and God is pleased. 

If you're the kind of contractor that cares, not just about the product but about the people, your community deserves to know that. 

And this is not about tooting your own horn. It's about shining a light on reality in an authentic and transparent way. 

And so what I'm trying to do here is help the industry transform from one that is constantly asking people to buy to one that is constantly and consistently providing value to their audience in an authentic way that helps people understand what's important about the work that they're doing and why they have built their approach around those pivotal aspects of their work. 

I want to help earnest contractors that do excellent work be known in their local area for who it is, why they do what they do, and why that's important. 

If I can help even a small number of contractors do this, I believe there's gonna be a real ripple effect of other people having to step up to the plate and be authentic and transparent in the very same way. 

I love the idea of setting a standard and raising the bar across a whole industry. If you've seen my glass art, you may know that I've done the same thing there. 

When you can step into a space and say: “this is how it should be done, this is how to do it… do with that what you will” - other people are going to take notice and the right people are going to want to meet that standard, that criteria. 

I simply want to help others do more and be more, to the glory of God.

"Whatever you find to do with your hands, do it with all your might, because there is neither work nor planning nor knowledge nor wisdom in the grave, the place where you will eventually go." Ecclesiastes 9:10